- Scale
- Cross-border
- Counterparty
- YouGov plc
- Arcbridge role
- M&A adviser
- Status
- Completed
Summary
The sale of Faster Horses, an Australian online-focused data insights consultancy, to YouGov plc, the international market research and data analytics group.
- Situation
- Faster Horses was founded by Veronica Mayne and Peter Fairbrother, who each have more than 25 years’ experience in market research. The business had 20 employees across offices in Sydney, Perth, Canberra, Melbourne and Brisbane, serving clients in energy, telecommunications, travel and tourism, health and aged care, manufacturing, property and government.
- Structure
- A full acquisition by YouGov. The founders remained with the business, which continued to operate under the Faster Horses name before moving under the YouGov Australia brand.
- Capital
- Strategic acquirer: YouGov plc, a London-listed research group with a proprietary panel across 59 markets.
- Strategic outcome
- Completed in July 2021. Faster Horses moved its research from third-party panels onto YouGov’s proprietary panel, and the acquisition increased YouGov’s presence in the Australian market.
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